Being able to purchase what we want with the tip of our fingers is pushing up online shopping and pushing out in-store buying.
According to a report by eCommerce, Australia’s online sales will reach $32 billion by end of 2017.
This will now put Australians among the top 10 online shoppers worldwide.
Are we becoming addicted?
Zinhaar Khan is a 21-year-old, self-confessed online shopping addict. She says it’s so easy when you can select what you want in an instant.
“Being able to buy what you want without having to leave your house is so nice and easy. You can buy what you want, when you want. Everything you’re looking for is found in the one place, the internet,” she says.
Eighty-five percent of Australians have internet access, while according to Statista the number of smartphone users is estimated to be 16.69 million in 2017.
According to PayPal, 71% of Aussie customers shop on mobile. Almost 80% of people who use the internet use it for internet shopping, and that figure is expected to increase, according to eCommerce.
But what will it mean for retail workers?
Tamana Jabbar, who has worked full time in clothing store Factorie for three years, says she has noticed the difference in shoppers’ habits.
“People would come in wanting to buy specific things, such as those new blue jeans in fashion or the new hoodie coming in style. But now it seems as though in-store shopping is a method used for friends catching up with each other,” Jabbar says.
“If they do want to buy something, they won’t go through the process of waiting in line, but instead go home and do it online.” she says.
Online shopping requires individuals to hold either a debit/credit card.
More than 70.9% of Australians hold a credit card, so buying online is as easy as clicking the ‘add to cart’ button and off you go.
This is one of the reasons Khan loves her online shopping, just like many other young Australians.
“If they don’t have what you’re looking for, you’ll have to keep searching. On the other hand if you’re looking online you can just search for what you’re wanting and get multiple results from variety of places,” she says.
Almost 67% of Millennials and 36% of Gen Xers prefer to shop online as appose to in-store.
Although Jabbar would prefer people shopping in store because it also helps workers like herself, she does understand both sides.
“I guess online shopping provides people with the opportunity to buy things from overseas, and it’s easier for people who don’t have easy access getting to the stores they want.
But it also means when they purchase things, they won’t get it straight away, compared to in-store when you walk away with your purchased item,” she says.
JB Hi-Fi is one of the big online names, having a profit growth of 31.7% and 1.3 million weekly online visitors.