Coachella has become one of the world’s most popular music festivals with thousands of Australians flying over to California for the annual 3-day, 2-weekend event.
Amongst attendees was aspiring Melbourne stylist, Cheyenne Scott, 25, who made her mark in the fashion industry embarking on a dream she fantasised since she was 14-years-old.
“I actually remember the exact moment I fell in love with Coachella. It was 2008, I was 14 at the time and was reading my sisters ‘girlfriend’ magazine when I came across photos from Coachella and became obsessed with all of the fabulous outfits people were wearing,” she said.
“I remember thinking ‘one day I’m going to go there’”.
Cheyenne showcased her ensembles on the first weekend of the festival which stole the spotlight from many social influencers.
The pieces she had put together for herself and her best friend a sparked great social media reaction with her followers on Instagram, resulting to a feature in the Daily Mail and a boost in her styling career.
“After day 1, I woke up and checked my phone and had like over 2,000 likes on our first pair photo, it was insane! It just blew up”.
“I had people messaging me so many questions about the outfits, even asking for shout-outs which I found this very bizarre and surreal. I think I went up over 400 followers in a matter of hours”.
“The Daily Mail article came after day 2. I actually had a girl I used to go to school with message me the article. As I scrolled through I came across my day 2 outfit and our day 1 photo. It was incredible, super surreal feeling – awesome exposure”.
Coachella is known to be the perfect place for self-expression through fashion. Cheyenne took it upon herself to turn her vision into reality through certain tactics that enabled her to present her creative work.
“The way I like to style is very much based around collecting heaps of stuff I like then laying it all out on the floor and mixing and matching. Because I was styling my best friend and I, it was important that our outfits bounced off each other,” she explained.
“I had been collecting accessories from op shops around Melbourne for months leading up to the event, as well as some golden oldies from Mum’s wardrobe. I found some cool sites online and just ordered a bunch of stuff to play around with”.
I also found a few cool add ons in LA right before Coachella, like the turbans for day 1 and my kimono on day 3- actually day 3 was kind of a mix match of stuff I had in my suitcase, cause I changed my mind last minute, as in literally 1 hour before we left”.
“Sometimes it’s good to not overly plan an outfit and instead be flexible because you never know how you’re going to feel on the day”.
The many benefits of styling are what motivates Cheyenne to come up with innovating and exciting fashion concepts that don’t require large sums of money. Through vintage second-hand finds and borrowed pieces, she puts together outfits that are both cheap and trendy.
“What I love most about styling is that there’s no right or wrong way to do it. You don’t have to be the richest person in the world to enjoy styling and fashion”.
“Some of my favourite looks are ones I have put together with bargains I’ve found at op shops or stolen from my Mum’s wardrobe. To me, style isn’t wearing a $800 jacket it’s wearing an $80 jacket and making it look $800”.
After realising study wasn’t the right pathway for her, Cheyenne took on full-time work along with freelancing with boutiques styling and creating content.
Her styling journey began in 2013, when her sister, owner of Dear Blackbird Boutique opened her store where she started “throwing outfits together with her products and uploading the photos”.
Cheyenne’s experience in LA opened doors to many opportunities for the young stylist. The reaction she received whilst in America enabled her to build strong relationships with many Australian boutiques, even building a fan base.
“Through that styling, I was able to build a strong relationship with one of my all-time favourite labels, Lenni the Label,” she said.
“I had 14 girls message me, mostly ones I don’t know asking for advice for GTM, another music festival”.
“I found a lot of them in my message requests so now I feel confident to finally branch out and start a website that girls can subscribe to”.
You can follow Cheyenne on her styling journey through her Instagram here.