Expert says Labor’s use of WeChat has been effective

Chisholm's candidates debate. Photo: Supplied by Chin Communications.

Some of the keenest campaigning in the Melbourne seat of Chisholm has happened on WeChat, the Chinese social media platform.

The seat’s two main candidates, Hong Kong-born Gladys Liu from the Liberal party and Labor’s Taiwan migrant Jennifer Yang, have both been using WeChat to communicate with voters.

In this video, Haiqing Yu, Associate Professor in the school of Media and Communication at RMIT University, says there has been “unprecedented enthusiasm among Chinese migrants in Australia” engaging in topics relating to the Federal Election this year and says Labor has been using WeChat very effectively.

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I am Vanessa Chan and I am an international student from Hong Kong. I am in my third year of my Journalism degree at Deakin University and I want to get in radio broadcasting after graduating. I completed my high school at Victoria College Belfast which is a grammar school in Belfast, Northern Ireland. After completing high school, I wanted to get out of my comfort zone a little bit so I decided to do my Bachelor degree in Melbourne where I had never been to and no friends and relatives. Thankfully, I have met a lot of good people in Melbourne and now I am in love with this place. Studying Journalism at Deakin University gives me the academic and professional capabilities needed for a career in Journalism. I have also learnt how to work across all media platforms which can help me to pursue my dream to work in radio broadcasting.


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