Ticket scalpers have been told to expect huge fines under a series of tough new laws brought in by the Victorian government.
The new legislation coincides with the upcoming AFL finals series, with any finals match played in Victoria subject to the new rules.
It is now an offence to re-sell tickets for more than 10% above the purchase price for any “major event”. Anyone found to be inflating ticket prices could expect fines of anywhere between $806 to $483,500, depending on the nature of the offence.
With two of the largest football fanbases, Richmond and Collingwood, both in red hot form in the lead up to September, the demand for tickets to the grand final is at an all time high. Since 1980, both Richmond and Collingwood have only featured in the same final series once. That year, 2013, saw both teams eliminated in the first round.
New authorised ticketing officers will be able to seize scalped tickets and fine scalpers.
Acting Minister for Tourism and Major Events Philip Dalidakis took to Twitter to announce the amendments to the 2009 Major Events Act.
Today we declared the @AFL finals series as a major event under our new ticket scalping legislation. This means more tickets for more genuine fans will be able to see their favourite teams in the biggest games #SpringSt pic.twitter.com/NJcZ5lS4g5
— Philip Dalidakis MP (@philipdalidakis) July 13, 2018
AFL General Manager Clubs and Broadcasting Travis Auld said finals’ matches were declared ‘ticketed major events’ to give everyone a fair go in getting tickets.
One Twitter user asked whether the scalping laws applied only to sporting events after she noticed tickets to musician Childish Gambino’s concert had been inflated four times the original price.
“Applies to any event, sporting, music, cultural,” Dalidakis tweeted. “Anything where a ticket is sold, an organiser can ask for it to be declared. We just need a minimum of three weeks to do so.”
NSW and South Australia have tougher laws, making it illegal for any AFL ticket in their respective states to be sold anything over 10% of face value.
Next year’s Anzac Day clash between Collingwood and Essendon has already been listed as a major event while the 2019 Australian Open is also expected to be covered by the crackdown.
Any other AFL match of the remaining 2018, and next year’s 2019 home and away season will be considered as non-declared events, meaning that tickets will be able to be sold on re-sell websites like Ticketmaster Resale or Viagogo for an inflated price.