Frankston’s rise from bogey to birdie


Popular mini-golf bar chain, Holey Moley, is set to open in Frankston, reinforcing the city as a Victorian hotspot.

Once considered the laughing stock suburb of Melbourne, Frankston has progressed from a city stereotyped as dangerous, dirty and full of bogans, to a diverse, ever-growing, tourist destination.

Peninsula Business Networking President, Janine Harrison, believes the continual development of the city and rise in population is attractive for business owners.

“[The council] are offering grants to new businesses all the time, [they’re] encouraging people to the area and there’s also a lot of new development in the city centre,” said Harrison.

“There has been a decrease in crime rates, Frankston is busier and if you look at some statistics, there are more people in the area [than ever before].”

Australian Bureau of Statistics Census surveys indicate Frankston’s population is constantly increasing, as the 2016 survey revealed there were 139,496 residents, up from 104,001 in 1996. 

Harrison considers the addition of the Mornington Peninsula Freeway and the revamped train station as crucial components in Frankston’s popularity rise, as the journey from Melbourne to Frankston is no longer daunting, but “doable”.

Frankston is the 17th Holey Moley bar to open across Australia, New Zealand and Singapore since 2016.

Holey Moley Brand Manager, Maleik Edwards, says they have been in the area since 2004 with their fellow brand Strike Bowling, but are excited to bring Holey Moley to Frankston after receiving many requests.

“We’ve loved being a part of the local area. Our perception of Frankston is that it’s a vibrant area full of a range of diverse demographics,” Edwards said.

The venue includes a “best of” collection of holes from around the country, in addition to a new outdoor area.

Holey Moley is located alongside Hoyts Cinemas at 21 Wells street, Frankston, and is open seven days a week until late.



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